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Radio can be a far more potent force than television for getting messages across to people. Phoenix is a committed member of the Community Radio Association whose code of practice is to take positive action to ensure that the needs of the listening audience is met through selective program scheduling and by listening and acting on what our audience tells us they want! Phoenix FM allows local talent the ability to show Calderdale what they can do, featuring local musicians, comedians, bands, poets, actors, writers and businessmen and women, as well as highlighting issues which affect the local community such as housing, education, sport, disabilities and local recruitment availability.